How to Build your Content Marketing Strategy to Boost SEO

Content is the backbone of your digital presence. Without optimized content, all techniques are bound to fail. This is often one of the reasons that digital marketers lose focus on their content strategy. But studies show that still in 2021 almost 63% of businesses have yet to master content strategy and they are unaware of the opportunities they are missing as a result of this. Many believe that putting content out there on the internet with few keywords placed in it will do the job. This might work for a while, however, in the long run, that content will no longer be relevant. Now the point here is not that the keywords are not important. They are for sure, but they come later into the scene. There are plenty of steps before hand, that need to be taken care of to boost your content.

A preferred technique for your content is to focus on audience based content, rather than keyword based content. Starting with who your audience is and what their needs are and what they expect from you allows you to present them with the refined content that will counter their problems and convert the potential readers into potential clients and that is how your business will grow with the help of content marketing.

But many here are still confused on how to build a strategy for their content marketing that will actually convert. Worry not. In this blog, we will share with you step by step tips and tricks that will help you with your content marketing and help you boost your SEO score as well.

1. Know Your Audience

A business thrives around it’s audience. No business can survive if they go out in the wild swinging in the dark without knowing who they should actually be targeting. Every expert will tell you to know your audience. You can’t sell running shoes to a toddler. Similarly, you can’t sell headphones to people with hearing disabilities, unless your headphones are specifically designed for them. In the same way, not everyone out there in the market will be willing to read your content. The more you determine your target audience, the better the chances of optimizing your business growth.

2. Determine your goal

To determine your goals start from the end. Ask your self questions like what you want to achieve with this content. Do you want more people reading your content? Or do you want more sales coming in? List down all your goals. This will help you write your content and help you with the call-to-action as well. Once you have established your end goals it will help you write exactly what you want to deliver to your clients.

3. Pain Points

No matter what industry you are working in, and no matter what your target audience is, they have some pain points. Things that are bothering them and they are willing to find someone who can help them overcome these obstacles. That’s where your content can be very relevant. Find out what your audience is struggling with and try to resolve it through your content. If the audience feels the connection, and if they feel you have the solution for their problem they will contact you.

4. Brand Expertise

This is where you evaluate your brand. What makes your brand unique? What is there that has not been marketed by others? What will attract your readers? Find out what is that one service or product that you specialize in. There might not be millions of people searching for that but the ones searching for that will not miss your posts. Write for them. Write specifically for people who are in your target niche, and see how your brand will grow.

5. The Unique Tilt

But you are not the only one following these techniques. There are plenty of other marketers out there following the same methods. All you have to do is dig deeper into points number 3 and 4 and try to figure out the unique tilt in your content that will help your content stand out.

6. Make a List

By now you should be clear on what you are going to write, so now you start making a list. List of topics you are going to write on. This is not your final list. Note down every topic you can think of. Think from every aspect. Ask members of your team to help you with the topic list. Make sure they are aware of the unique tilt. You will end up with a long list of topics and that is what you should focus on.

7. Keywords

Then comes the most awaited part – the keywords. Once you have your list of topics ready start searching for keywords. Make sure the keywords are related to your industry and are a perfect fit for your topics. Don’t just follow the stream. Invest time and energy. Use online available tools to search for the best keywords for your topics. Make a list. Make pointers on which keywords to use with which topic and don’t stuff every keyword in every topic.

8. Make Content Calendar

Now that you have lists of topics and lists of keywords you need to have a proper content calendar for yourself.

9. Parameters of Success

Before moving on to writing content write down the parameter of success for each topic. List them down. List what you want to achieve with each topic and what would be the parameter of success for each topic. This will help you to write with a goal in mind. Let’s say you target lead generation than your content should be of such quality that forces your reader to give you the lead.

10. Start Writing

After you have followed all the above points and steps you are ready to write your content. Start writing now you have everything you need to produce the perfect content. Don’t go hard on vocabulary. Keep the tone easy and relatable for your readers. Not only you will love writing but your readers will love reading your content as well.

This should help you build your content marketing strategy and boost your SEO. These techniques can be used for both on-page and off-page SEO.

Don’t forget to track the results of the content. If you are not getting the desired results, go back to the rules and reevaluate where there may some gaps. Practicing these strategies will eventually help your boost your SEO and content strategy.