How to Use The Reddit Platform for Digital Marketing of Your Business
You might have heard about the Reddit platform, even if you are not familiar with it. The fun fact is that it is high time to consider Reddit for tweaking and improving your digital media marketing strategy. In case if you still haven’t considered incorporating this platform into your marketing strategy you are surely missing out on an innovative way to get more eyes on your brand. Within a brief time period, with effort and ingenuity, you can easily harness the power of Reddit as a valuable digital advertising and marketing asset for your business.
The Reddit platform has massively developed into a huge avenue for online influence and engagement during the past 14 years. This self-proclaimed ‘Front Page of the Internet’ might seem like an alien land that is full of angry forum dwellers and weird subcultures to the outside world but in reality, just in 2018, this platform had a whopping amount of above 330 million monthly active users which made it to the 6th most visited site in the United States. Reddit users are not only active and engaged but also enjoy in-depth knowledgeable info about their interests. Not to mention the recent buzz involving the Robinhood investment app and the famous GameStop stock which has put the Reddit platform in the dazzling limelight and left many marketers in awe driving them to consider this platform for their digital marketing strategy.
Being a website platform for social sharing, Reddit has been developed for users to submit textual content and visual content like images and videos that enable users to vote in a poll based on their interests, hobbies, and passions, which ultimately sends popular content to the top of the chain (called “upvotes”) to get more views and pushes unpopular posts further down the chain so they get fewer views or none at all. Reddit being home to the most open and authentic conversations over the Internet claims to be “the front page of the Internet.” Through its Reddit Public Access Network, the platform has most recently added live stream content as well. The fact that Reddit is a free platform and fosters open sharing among users has contributed a lot towards its popularity. As the parameters are loose, therefore, you can see just about anything and everything on the site.
The two ways in which businesses can use Reddit are via advertisements and posts. On Reddit, Buying an ad is very easy, but the catch is that you can’t post anything that you feel like. In fact, before advertising, you need to read the guidelines for each Reddit community. Although this platform incorporates a massive sharing community, it’s not for the meek and the mild. The users can quickly spot marketers from quite a distance. The solution is to provide valuable and interesting content otherwise the consequence might add you to the banned list as users are quite brutal and they ensure not to see the content they don’t like. In order to save you from this potential pitfall, let’s delve into the subjects that work for businesses and are extremely well received by Reddit users:
● Share the content as per the interest and hobbies of users that catch their eyes.
● Including the links in your posts is the key. You don’t necessarily need to post your own content, in fact, it’s best if you don’t. Just use the interesting, valuable, funny, or insightful posts you are sure about will catch the eyes of Reddit or subreddit users.
● Convey personal stories that can create an emotional connection between you and users. Talk about your struggles and how you overcame them by beating the odds and survived the impossible, etc.
● Share the facts that are amazingly unusual or obscure but relevant to your business niche. Reddit users are usually fond of learning little-known facts about a variety of topics, diseases, movements, products, or any other relevant niche topic having interesting facts.
● As videos are known to generate the most upvotes on Reddit, therefore, try to post interesting visual content including videos, images, and artwork.
● Engage users in an interesting topic like the US and Global Politics that you deem related to your business vertical.
● Share the ways to use the technology in order to benefit your customers
● Include general topics like music, science, comics, fitness, and food.
On this platform, the uniquely progressive content or simple eye-catching content tends to do an amazing job in terms of upvotes. Every social media platform has its own underlying feel and so does Reddit. In order to get favorable results, just try to tap into what that underlying feeling is on this platform and post the content based on that and you’ll be amazed to see the trends; Reddit users are known as the trendsetters. The great news for marketers is that Reddit features a unique quality of smaller communities which are known as “subreddits.” Each subreddit begins with “reddit.com/r” and acts as a dedicated board for a certain topic. For instance, reddit.com/r/entrepreneurship is most likely to put your posts in front of entrepreneurs’ audience on Reddit. Using subreddit you can not only do the content research and find new topics but also find the SEO-based keywords directly relevant to your target audience. You can easily collaborate with the industry professionals and stay up to date on everything including the marketing trends by nosing around various threads that are going on in the wonderful world of marketing.
Reddit has an integrated feature that not only enables you to reverse engineer your messaging but also gives you the opportunity to do a search for the specific subreddit group you’re trying to target and provides insightful statistics about the posts that have done well on Reddit. In order to help the new marketers, the Reddit platform shows all of the Reddit posts that were most successfully generating a lot of likes for any site by just typing in “Site: DomainName.com.” in Reddit’s search bar. This will show all the results for the specific site. Having a bit of a reputation as an ugly stepsister, many marketers avoid using it for marketing purposes. Reddit is the right platform to use if you are trying to target certain niche markets while having the ability to bear users’ potential criticism. Moreover, as many competitors might not be using Reddit for marketing purposes, therefore, your business can have the potential edge by using it and most brands overlook Reddit as a platform for promoted posts or for running ads. Therefore, using the sponsored content by means of Reddit advertising permits businesses to pinpoint subreddit groups and give assurance to you that viewers have direct relevance and pertinence to whatever is being promoted.
Reddit may not be the primary spot an entrepreneur thinks to utilize to develop their online reach. However, Reddit is staggeringly dynamic, having a plethora of information about practically almost every content topic or subject you’d prefer to investigate. It’s worth learning a little about and perceiving how it may assist you with developing your online impact and business.