What are the 5 Proven Ways To Convert Paid Ad Leads

The rising demand for organic traffic and reach is becoming challenging with each passing day, therefore in order to increase the reach, many marketers are seeking refuge in paid ads involving the users who see your content via one or several paid campaigns. The absence of novelty in this monetary model has already proven it to be a crowded space for these ads. Every marketer wants to ensure their money’s worth which they are dedicating to pay-per-click (PPC) ads.

Although you might have written scintillating paid ad copy that connects your brand to the audience’s pain points and speaks directly to them or you might have drafted a perfect and balanced graphic in terms of branding and intriguing or set your budget and ad parameters but this is just the tip of the iceberg as the real challenge lies in getting those paid ad leads to actually convert which is the biggest challenge in the paid marketing world. You can get everything to work on point but not unless you have a clear direction for your target audience that can lead them to further interact with your paid ads.

In order to pursue your purpose of converting the target audience and make the most from your paid ad dollars, let’s dive deep into the world of paid ad marketing tactics that can surely help you convert the paid ad leads.

1. By Routing Leads to a Chatbot or Messenger

The strategies for lead conversion must evolve with the evolving technological capabilities especially with the advancement in Artificial Intelligence (AI) which has led to increasing opportunities for chatbots to arise. As per an estimate, in the near future, chatbots will be managing 85 percent of customer interactions. Many websites have already embarked upon the AI journey by integrating chatbots. Upon visiting any website, you’ll be greeted by a bot via an automatically generated message inquiring about the reason for your visit, the things you want to search for, and how the bot can offer you any help.

Not only this but bots are also being used to enhance the quality of user interaction and to improve the site visiting experience by communicating with the customers. Due to the addition of customizable bots, the marketing strategy has drastically improved, and through the increased personalized customer experience via the interactive platform, the conversion rate has also increased. You can easily incorporate the chatbots into your paid ad strategy by directing the individual who clicks on your paid ads to the chatbot, instead of sending them a classic web form. Just by directing them to the bot, the audience has the opportunity to engage in a personalized, targeted conversation that can lead them to convert which is your main aim. Writing a good copy for the bot will be the cherry on the top which will make a good strategy great. For successful chatbot copywriting, the top three tips are:

●     Sound Conversational instead of flexing the vocabulary. Simple and clear language is the key as it is said to receive 36 percent more responses.

●     Using a cohesive tone with the right voice for your chatbot, as it affects the tone of your business.

●  If you want the visitors to interact with your bot then use a catching and compelling hook.

2. By Directing Leads to a Landing Page

Directing leads to the landing page is not at all a bad thing unless they are not optimized properly. In case your landing page is lackluster, the conversion rates will be much lower even though you might have compelling paid ads on the web. Some of the tips that will help in optimizing your landing pages are:

●     Get insights into user behavior by researching how they interact with your page. You can do this with the help of heat maps by using free tools that tailor the user layout and map their movements on your page.

●     Create the copy after identifying the audience’s pain points and emotionally connect with them by providing a clear, simple solution.

●     The landing page must provide value to your audience without failure. It can be in the form of a whitepaper or a video, a podcast, or a webinar, making sure to provide valuable content.

●     A/B test: Test everything and track the performance of everything. The more the data, the more you’ll have insights about the performance of specific elements on your page and you’ll also get close to the ideal set of on-page elements that lead to conversion.

●     Include the minimal and to the point content and remove all distractions. For paid ads, be selective in what you include. Overburdening the page with the content will leave your audience confused.

3. By Directing the Leads to Forms on Social Media

In order to increase the conversion rate from your paid ads leads, drive direct leads to forms on social media. As there is a plethora of paid ads on social platforms you can stand out and actually convert by building forms into your paid ads which will not disturb the users’ scrolling as they won’t have to navigate away just to sign up for your newsletter. The best practices for incentivizing for driving even more conversions via forms on social media are:

●     By offering the target audience a discount code in return for the desired action. In this way, you’ll not only be converting but also building goodwill with your audience.

●     By hosting a competition in case offering a discount code on a product doesn’t work.

4. By Routing Customers to a Purchase Page

In order to increase the conversion rate from paid ads, follow a simple yet highly effective strategy of driving the customers to a purchase page. This will considerably shorten the buyer’s journey, eliminating certain steps the user has to take till conversion, and you’ll be able to dramatically increase the likelihood of the conversion via your paid ads.

5. By Directing Leads to Your Blog

Blogging plays an important role in your content marketing strategy as it outranks emails, books, and whitepapers. One way to get the desired conversion is by directing the leads to your blog as it acts as a hub of content that talks about the pain point and conveys knowledge to the audience. In case your conversions are focused on asset downloads, you must drive traffic from paid ads directly to relevant components on your blog.

Driving consumers to the right location to convert plays a vital role in paid ad marketing. In case you are confused about which step might be right for you, no worries, we’ve got your back. Understand the core aim of your ad campaign and then determine the conversion goals. Decide where you need to direct your users when they click your ad. After this, go for the final decision of which strategy to choose from the above-mentioned and the test the method. Here’s to you successfully converting paid ad leads today.