How Strong Startups Launch Strong Websites

In today’s digital world, full of savvy consumers who do research before committing to a purchase, if you don’t have a website you’re out of business. For startups aiming to make their impression in a crowded market, the website might be the best way to get the attention of consumers who are constantly inundated with product placement.

When it comes to FinTech companies, a website (that’s mobile compatible) is probably even more imperative. After all, you can’t claim to be a purveyor of modern technology if you aren’t using the technology. If you want the customers you need a website that is going to draw them in and turn them from curious bystanders to loyal fans.

Make the information easily accessible.
A website that is all splash and no content may look pretty, but it’s not the way to draw in customers. Above all, make sure you pay attention to the site’s usability. Potential customers need to be able to easily interact with the site so they will stay and continue to learn about the business. Consider a text box or a video clip for the front page that lays out your purpose and call to action. Better yet, include satisfied customers in that section so potential customers know you’re not going to ignore your customer base.

Be easy to contact.
If you are new, people are bound to have questions about your services. If they have no way of having these questions answered, they are very likely to no risk their money on your services. Make sure your contact info is easy to find and offer multiple ways for people to reach you (i.e. phone, e-mail, social media).

Don’t ignore social media.
Social media has in many ways changed how companies interact with their customer base. This is now one of the best ways to promote your services and a great way for customers to get their questions answered. Make sure you have a presence on the major social media networks and make sure these elements connect with each other. Have links to your social media identities clearly placed on the website and use social media to promote new features on the website. In fact, social media is one of the best ways to raise your prominence in the marketplace. Use #hashtags and promoted posts to reach those who are in your target market but are not yet aware of your services.

These three areas are vital when creating a successful website for your FinTech startup and no entrepreneur should overlook them while building the new business.

CommonBond serves as a fantastic example of what a successful startup website should look like. With a clean, easy design and straightforward information, their website provides their market with all the needed information and easy company contact.

There is one other concept that is also incredibly important when building your online identity.

Know the power of giveaways.
If you want to drive traffic to your site and you want to raise awareness of your services, a simple giveaway or contest is the easiest way to raise your profile. It’s easy to tie the contest to your company and use it to drive traffic. (For example, ask entrants to create a video detailing how your service has changed their banking habits, then put the best videos on the website and ask the general public to vote for the winner.) The potential for free stuff will draw new people to your website and you can use that lure to introduce them to your brand.

Your web presence is one of your strongest promotional venues and any startup that wants to compete in today’s market needs to know how to use the ‘net to reach customers. Put forth a strong web presence and watch as your startup grows.