Secrets on How to Connect with Your Target Audience

It doesn’t matter if your company is well-established or just starting. You have to know who your target audience is. Knowing who you’re marketing to will differentiate between obtaining more customers or possibly losing current customers. When done correctly even, small companies can compete with large ones.

So how can you find your target audience and keep them interested in your products? There are a few different ways you can do this, which we’ll get to in a few minutes. The thing you have to remember is that the buying power is in the hands of the customer. They are the ones that will make or break your business. It’s all about drawing the right way to grab someone’s attention through marketing, messaging, and timing. Now let’s look at the ways you can find exactly who is your target audience.

What is a target audience?

A target audience is a group of individuals who are likely to buy your product or services. To find your target audience, you’ll need to figure out what type of people purchase your product based on product, service, or brand. You’ll do this by finding out what similar demographic traits your target audience shares, such as.

• Age
• Gender
• Professional
• Education level
• Marital status
• Socioeconomic status

What do you know?

It’s likely you already know the type of people your product may interset, especially if you’ve been in business for a few years. If you run an athletic store, you know that you’ll attract individuals into fitness and sports. There are a few questions you can ask yourself about your current customers.

• Where do they live?
• What age group does your product attract?
• Is being socially conscious vital to them?
• What attracts them to certain brands?

After spending time brainstorming on these questions, you can move on to the next step.

How can I solve my customers’ main problem?

Figure out the reason people are currently purchasing your products. What problem are you solving for them? If you are just starting your business, ask yourself the following questions.

• How can I provide a solution to a problem?
• What is my target audience’s primary goal?

Although these appear to be simple problems frequently, you’ll find they fall under a few different categories.

• Financial – This occurs when people look to cut back their spending and feel that what they are currently purchasing is too expensive. A few examples of pain points are as follow.
  • Low-quality products you have to purchase frequently
  • Excessive fees
  • Unexpected fees for products
  • Prices that go up after promotion ends
  • High subscription plans
• Productivity – this simply means making your buying process simple. If you provide convenience, they are more likely to choose your product. Here are a few ways you can improve your productivity.
  • Tell your customers how they can increase productivity when they use your product.
  • Increase their comfort. Think of newer models of office chairs. People who sit in their chairs for hours are more comfortable. Other examples are ergonomically correct gaming mouse pads and improved mouse structure.
• Process pain points – customers want the buying process to be straightforward. You may also need to find out from your customers, such as reading reviews or having them feel out satisfaction surveys. Some areas you want to look into are.
  • How easy it is to find product information on your website
  • If you have frequent popup ads
  • Limited hours of phone support
  • Long wait times
  • Unhelpful or rude customer service agents.
• Delivery issues – customers want to know when their product has been shipped and when to expect it to arrive. If customers are not provided with this information, many people will cancel their order and not order from your company again. To avoid this issue, make sure you let your customer know when their product shipped and when they can expect it. 

Conduct customer surveys

When conducting a survey, make sure you ask questions that help you to learn more about your customers and what they want. Customer satisfaction matters. Surveys let you know what you’re doing good at and where you need improvement. A few tips on how to

• Keep it short – people won’t want to take a long time to fill out a lengthy survey. Shorter surveys will help you get more people to complete it.
• Only ask the crucial questions – you want to know how they felt about your company if the services you offered met their expectations. What you did well and areas you need to improve. Don’t ask useless questions.
• Ask questions that are mainly scaled but add queries either at the top or bottom that asks their options.
• Ask one question at a time – sometimes surveys ask multiple questions at once, which can cause confusion.
• Avoid making assumptions – make sure your questions are specific, keep the wording simple, and avoid cliche’s or acronyms.
• Offer gift cards or a coupon for people who respond to the survey.

Use social media

There are various ways you can use social media to find your target audience. Add buttons to your website where they can follow you on various social media sites. Current and potential clients want to engage in brands that they use. Once you’ve identified pertinent information about your target audience, you can better create targeted ads. A lot of people are now using these platforms to purchase items. Another way to target the right people you can search pages that are similar to yours and groups.

Once you start creating ads on Facebook, use campaign monitoring tools to see how effective the ads are. Once you know what ads work and further narrow it to fit the right individuals. Pay attention to how many people are reading and sharing your blogs and the number of people reading, commenting, and sharing your posts. One important thing about social media is that it helps create brand awareness.

Use Google Analytics

Google Analytics is a great way to gather information about people who visits your sites. It will tell you demographic details about your customers as well as their interests. Once you have collected this information, you can use it for various purposes.

• Create personas for blogging content – once you know the type of individuals is reading your blog, you know who to write for. Another benefit of discovering the kind of people who are reading your blog will be like your target audience.
• When do you get the most consumer engagement – when do people most frequently engage in your content? Are blogs what draws their attention? Is it funny memes, or do they like the personal interaction? Each social media platform engages customers in different ways, for example.
  • Facebook has an older audience, and they are most interested in forming relationships. On this platform, focus on blog content and creating posts on your page, maybe asking a question, or making a poll.
  • Twitter is geared towards younger audiences, and content is short and has minimum words that can capture the readers’ attention quickly.
  • Instagram is all about pictures. You want to use great photos to encourage viewers to leave comments, click on your brand, and visit your page.

Conclusion

Now that you know how to find and connect with your target audience, get busy attracting new customers and ensuring your current ones are satisfied with your business.