SCENARIOS WHERE TARGETING LOW SEARCH VOLUME KEYWORDS IS BENEFICIAL
One of the most common pieces of advice in the landscape of SEO is opting for low-hanging fruit. A standard belief, in the world of SEO is that ranking for low search volume keywords in return will assist you in ranking for high search keywords later. There is so much more to the fact that whether you have a new website or it’s long in the tooth one, targeting the low search volume keywords is crucial in terms of Search Engine Optimization (SEO). Many people spend a huge amount of time battling to make it to the first page by aiming for mid‐to‐high volume keywords, which is a tradition in any SEO campaign. Opting for the traditional keyword strategy is not only expensive and time taking but sometimes you get zero results out of it due to the level of difficulty involved.
The smarter approach to the choice of keywords by ignoring the metrics like search volume, CPC, competitiveness, etc. your competitors are using to select their keywords.
Instead, your focus must be on keywords that can help:
● Obstruct the customer while he is making a purchase decision
● Piggyback on the authority of an established competitor in your specified niche
● Offer a better solution to a problem posed by an established competitor in your specified niche
Ultimately you’ll still use the metrics you were ignoring, but not as selection criteria rather you’ll be using them as qualifying criteria. The smarter approach works due to:
1. Low competition in the SERPs as you’ll be targeting low‐traffic and unconventional keywords that can often help you to rank without even building any backlinks.
2. The specific keywords will bring in only the targeted traffic resulting in high conversions according to your specific niche.
3. The business‐focused keywords that often yield more targeted traffic because it addresses core concerns and issues shown by customers about your product and the product that your competitor is offering.
The combination of laser-focused content involving highly targeted keywords having extremely low search volume can successfully make it to the top of the Search Engine Results Page (SERP). Though it can not be achieved in a single shot, as you scale it surely adds up over time that too without investing in expensive campaigns. We’ll try to decrypt the exact approach to content creation, and conversions followed by the keyword research tactics. Some of the scenarios where you can use the keywords having low search volume are:
● In Cases where User Intent is High
Many Keyword research tools automatically sort the keywords by the search volume. Ever so often, these purely informational keywords have very little to no buying intent associated with them. The reason why someone is searching for some specific words or phrases in the search engine is referred to as User intent. The user intent varies with the choice of words and the search results are dramatically different. Some keywords are searched just for the sake of information which means the person who is searching is interested in some product or service of yours but has not yet made a final decision. Some keywords show the clear buying intent of the user based on the choice of words or phrases that the searcher is using, thus we can use a term ‘transactional intent’.
● In Cases where Search Difficulty Is Low
Search difficulty is described as the level of difficulty that you face for a specific keyword while you try to rank against it. One of the motivations behind targeting low keywords is the level of ease involved in ranking quickly without involving much effort. One of the standard practices in the landscape of SEO is finding as many low-competition keywords and using them naturally in the content you create or curate. This might help you expand over many different low competition keywords which in turn will help you in ranking quickly, getting more niche-specific traffic, and increase your domain authority to begin to target more competitive keywords.
● In cases where it is a Long Tail Keyword having High Search Volume
Long-tail keywords usually have more than four words with the possibility of the presence of a high search volume keyword in the middle. If you find a long-tail keyword with high search volume you must position an entire piece of content around them as they provide context to your content and eventually provide better conversion rates. Moreover, long-tail keywords help you rank for single or short-tail keywords as well. Thus if you have a new website or an older one you should target long-tail keywords that contain the high search volume keyword. In this way, you will get both without having to go for the highly competitive phrase only. The same is the case for low competition keywords with high search volume.
● In cases where the Niche Topic is being Covered
The niche-specific topic will be highly interesting for the audience who are concerned about it, even though it might be small. Therefore, it is in your better interest to go after low search volume keywords as search engines, especially Google emphasizes the website’s comprehensiveness and rewarding the websites which cover topics explicitly using low search volume keywords even if they don’t bring about a lot of traffic. Google rejects the idea of thin content which means the information that doesn’t compliment the product or service the website promotes. Targeting low search volume keywords isn’t always about the traffic factor but the topic mastery and expertise. Therefore, you can rank only on the basis of best keyword research unless you cover well-researched topics extensively using low search volume keywords that bring forth for the audience a well-rounded piece of content.
In cases where Cost-Per-Click (CPC) is Low
In Google Ads, the CPC is an average toll an advertiser needs to pay to get someone to click on their ad. In case the CPC associated with some low search volume keywords is also low then in order to beat out the competition, you surely need to target them as it would make it easy for you to get to the top of the SERP. Therefore, the cost of getting someone to click your website ad is lower if you chase low search volume keywords, which also presents less competition. Conversely, being more competitive, the keywords having a higher CPC will cost you more to get one person to click on your ad.
● For Link-Building Purposes
The SEO puzzle is incomplete without the most important piece known as link building. If you expect your website to rank then another crucial task is to acquire numerous high-quality backlinks which is possible through manual outreach. For acquiring backlinks it is highly important to have a great piece of content with traffic, only then the website owners, whom you reach out to for backlinks, in your niche might be interested in either including on their site a link to your content or fixing a broken link by replacing it with your exclusively great piece of content. In order to achieve a backlink successfully, target a bunch of niche-specific low search volume keywords that might not be the most competitive.
Alternate Topics:
When Is It Beneficial To Target Low Search Volume Keywords
Targeting The Low Search Volume Keywords
Targeting Low Search Volume Keywords: Why And How