How to Market the New Money Market Eco-System

At first, marketing money seems like an odd thing to do. After all, it’s a constant presence in our life and anyone choosing to exist in modern society needs to use currency.

However, technology is changing many parts of our lives and money is one of these parts. Bitcoin and its counterparts are on the rise and people need to know about the new cryptocurrencies available. The question then becomes: How do you market a product that is seeking to replace the current concept of money?

First, focus on your brand identity. This is vital, as your brand identity is one of the major things that will distinguish your cryptocurrency from the numerous other offerings making their way into the market. One of the potential routes is to link yourself to a specific cause and use that to your advantage. Maybe you want your currency to have a link to social justice (like FairCoin, which is aiming to be the coin of fair trade) or want the returns to go to a cause that will better mankind (like GridCoin, which supports scientific research). This decision will radically affect how and to whom you market your currency, so choose wisely.

A very important thing to remember is the fact that cryptocurrency is not a product or service per se, which means your business model will differ from other startups. Whereas typical startups have a business model centered around selling a product or service, a cryptocurrency startup has to work on creating a new circular economy, sending the product (cryptocurrency) into the market and letting it work its way through the consumer base. Your best option is to use this to your advantage, marketing the benefits of your new cryptocurrency.

As public interest in cryptocurrency grows and the presence of cryptocurrencies expands in the stock market, the potential for success will increase, yet the competition will grow much stronger. For a cryptocurrency to succeed, it needs a marketing plan that sets itself apart and draws in loyal customers and investors. Stressing the quality and stability of your cryptocurrency is vital, as is a clear description of its benefits. Do this and you have the opportunity to be a real player in one of the most profitable trading markets of today.