How to Market My Startup

Should you launch a FinTech startup? Well, FinTech is a global movement and startups are increasing in popularity. (In fact, the Canadian federal government recently announced plans to increase the amount of money it invests to adopt more Canadian startup technology.)

If you decide to enter the market (or already have entered the market), make sure you don’t ignore the importance of marketing. After all, if your product is not properly put in front of potential customers, there is little chance they will decide to buy it.

The first thing to decide when organizing your marketing plan is what element of the company you are going to feature. By putting the strongest element up front, you present the company in the best way to potential customers. And yes, you do need to decide on a focus point. If you run a campaign that rushes over all your great features you run the risk of massively diluting the strength of these features. Are you the first company to feature a new service, like Overbond and the bond market? Put that up front and use that to bring in customers so they can learn about your other amazing features.

Another thing to consider is your social media campaign. The social media market is incredibly important in today’s world. (According to Hubspot, 92% of marketers considered social media to be an important tool for growing business.) After all, social media is a cheap way to interact with your current customers and gain new ones, all while increasing your brand recognition and customer loyalty, not to mention your SEO. If it comes down to choice, focus on social media instead of your outbound marketing.

Of course, content is probably the most important element. A badly-written marketing campaign will turn people away before they can even learn about what your company is offering. Hire quality writers and use them to produce content marketing that will draw in interested parties who will in turn become customers. Use this angle to further push what makes your company amazing. Wealthsimple, for example, has used magazine articles and children’s books to creatively promote its services and impress its image on consumers.

The right marketing plan will push your company and product ahead of the pack and give you the promotion you need to increase your customer base. In today’s market, where online streaming and ad-skipping technology mean television advertising is no longer the force it once was, startups need to have solid plans in place in order to best reach their customers.