Impact Investing Meets Big Data
Last week we look at the amazing advancements being made thanks to the team up of impact investing and artificial intelligence. This is not the only partnership impact investing needs if it wants to dominate the market.
Big data. A game-changer when it comes to data collection and properly using said data. Big data research and analytics have changed and are changing how we work with information.
Impact investing, if it really wants to make the strongest impact it can, needs a partnership with big data in order to ensure the right information is getting through and the right choices are being made.
This week we’ll look at why this team up needs to happen.
Impact investing is important. If you don’t know this you should. The world is unequal and crises abound and nothing is going to get done if people don’t step forward and offer assistance. This knowledge is becoming stronger, which is one of the reasons that impact investing is a rapidly growing market. (In 2016, global sustainable investment assets reached US$22.89 trillion.)
How do we help with that final nudge needed to make more people understand its importance? Big data.
Why big data? Facts matter and a more solid base of information will make your cause stronger. With so many causes vying for attention and funding your pitch needs to be thought-provoking and data driven, clearly laying out the risks and profit potential to your market.
Today’s impact investors have their eye on the world and a need to feel their money is making a real difference. By working with big data companies can not only relay financial details to investors but also analyze what needs to change within the company to better serve the cause.
If you care about impact investing but want to know more there are venues that can help.
The ImPact, for example, is a collective created to help investors discover the real and positive change impact investing is making in today’s world.
Using its platform, clients can discover vital information about their (potential) investments and develop portfolios that reflect the positive change they want to make.
By helping more people access and understand impact investing companies like these will help the impact movement grow and evolve, becoming a stronger force that will be more capable of enacting solid change. How exciting is that?
One great advancement to keep an eye on is the Impact Investing Network Map. Developed by the Case Foundation, ImpactSpace and Crunchbase, this network map will be an amazing database that will help those seeking to join the impact investing movement.
Set to provide both information and insights, this database will give potential investors the information they need concerning the great impact their financial support will have.
People working in the impact investment field can easily add their own information, placing their company or services in front of the platform users.
Still in its beta stage, its creators are working on the best design to clearly show the scale of the impact investing network.
As the impact investing movement grows I am sure this map will become a valuable resource.
The importance of data cannot be understated, especially in a situation like investing. Choices, especially financial choices, should come from a solid base of knowledge.
Impact investing should be using big data and smart data to form its base as potential investors need to see the right information to make informed decisions.
As millennials and generation Y come of age and start to develop portfolios impact investing will become a stronger force–if it makes the right impression. These younger generations want change and they want to help enact that change any way they can. Working with big data is the right choice to grow impact investing and I hope to see this partnership continue.