HOW TO USE THE POWER OF LUCRATIVE KEYWORDS IN QUESTIONING FORMAT TO ANSWER USER’S QUERIES
If you want to get immediate organic traffic without having to wait for your content to rank, better focus on answering users’ queries. Firstly, start-off with targeting the complex question queries instead of simple queries that Wikipedia or Google itself can provide answers for is a smart way to lure people who are out there looking for answers to your website. Usually, google shows the answers to easy questions in a snippet format or even sometimes while you are typing your question, therefore, you just don’t need to click on the website as you get answers quickly. Therefore, if you are looking to get the website traffic by answering questions then better go for more difficult questions and answer them smartly as compared to others on the Search Engine Results Page (SERP). In this way, you get to win the trust of your visitors, causing them to convert and not only get positive feedback from them and also raise the engagement level which leads you to an expert position with increased chances for your content to rank higher on google.
8% of search queries are phrased as questions. Moreover, 15% of queries in Google have never been asked before, therefore, it’s about time to focus on answering user’s queries to generate organic traffic. The breakdown of the numbers shows that 28,0000,000 searches are questions as Google processes a whooping count of 3.5 billion searches per day, which is significant. 29% of keywords, trigger the featured snippet which is an SEO goldmine, due to the involvement of question-based wordings like “why” or “can”, and this snippet information helps the viewers to better decide if your content is worth their time and can quickly visit your website. Thus, a featured snippet can help you rank higher in case the users get the best answer through your content. Just by combining it with the ingredient of lucrative keywords, you might have a chance to draft a winning recipe to not only beat your competitors, while growing traffic on your site but also to successfully increase the conversion rate. Hubspot research, recently discovered that content with a featured snippet (also called the Answer Box) has dramatically higher click-through rates.
To increase your potential, keyword strategy to answer users’ queries, and how it can play an effective role in positioning your brand as the reliable and trustworthy brand, and also find phrases that have a high-level purchase intent. Google and other search engines use semantic search to understand the context of searches in order to reduce spam and personalize the user experience by providing the most relevant answer. Semantic search, is a data searching technique that aims at delivering high-quality exclusive content that perfectly matches the intent of a user after understanding the meaning of words in context. As a result, the search engine is able to deliver the most relevant results and present the correct answer to a user’s query in a featured snippet. It has added a new layer of complexity to SEO, which consequently has made it mandatory to approach tasks like content optimization and keyword research in new ways.
Before producing the content you understand how people use search engines to ask their queries. With the growing trend in the utilization of voice search, users are searching their queries in a more conversational form using long-tail keywords by shifting away from words or phrases that are short-tailed. Google and other Search engines continuously update their algorithms with a change in trend, therefore, this tilt in search has caused Google to create new and valuable opportunities regarding SEO by changing the way it displays answers.
In comparison to short-tail keywords, lucrative Keywords are words or phrases that are long-tail having higher ROI which is linked with making a purchasing decision by taking into consideration the factors of high search volume, low difficulty, and high intent. Some examples that can help you find lucrative keywords, uncover the audience’s search queries in Google, and format your pages to snag top organic result positions to boost your conversion rate are below.
1. Look out for Lucrative Long-Tail Keyword Queries using Google Suggest
You can find the lucrative long-tail keywords queries using Google Suggest or any other paid or free tool, but make sure they posses the following characteristics:
● The long-tail keywords must have four words or more as search keywords with ten words are known to trigger the position 0 or featured snippet 55% of the time.
● Choose keywords with high Cost Per Click (CPC) because the expensive keywords are more valuable.
● The SEO competition must be lower as it will make it easy for you to rank on the first page.
● Focus on getting keywords having high click-through from search results as your goal is to focus on queries that get clicks.
2. Using Different Tools To Find Additionally Supplemented Audience’s Queries to Answer
Never rely on one tool or website to find the questions based on user queries. Get all the information from as many tools as possible and try to find queries that have all the question words like who, what, when, where, which, why, how, can, is, are, etc.
3. Integrate Keywords Regarding User’s Question-Based Queries as Headers
After collecting a list of queries based on the lucrative keywords, kick-off by using them as headers and answer these queries straightforwardly in the first paragraph in brief form or bulleted form as Google prefers short paras or bullets to show in the featured snippet. Moreover, the answer in the first para helps Google in understanding your content and tag it at position #0.
4. Answer Users’ Queries Via a List of FAQs
In order to gain SEO benefits, it is recommended to answer the audience’s queries using either the separate dedicated page for Frequently Asked Questions (FAQs) or integrating an FAQ section on landing, blog, and services/product pages. Moreover, integrating links to your FAQ section in your answering content has the ability to increase the chances of converting a visitor to a cunsumer as Google scans the content better and shows it on the top of SERP.
5. Optimize Your Content Formatting
The featured snippet has 4 types of content formats: Paragraphs, List, Tables, and videos. Therefore, you need to optimize your content according to these. While creating the content keep in mind to answer the queries by using the specified formatting including words and characters. In order to land a featured snippet use an average of:
● 42 words in Paragraphs and 249 characters
● 5 rows and 2 columns in Tables
● 6 items of 44 words in Lists
● 6 min video duration
6. Continuously Update Your Content and Date it
Adding the date to your content and continuously updating the older information with new ones is one way to land you in position #0. Spring cleaning the outdated content with updated facts and statistics and optimizing it for question-based queries will help you in boosting views on the page without the need of creating a new blog post or page.
On a concluding note, lucrative question-based keywords not only help your audience but it additionally facilitates you to grow your business. You have the chance to and go straight to position #0 by skipping some positions in SERP, but you’re more likely to earn clicks from users with high purchasing intent.
Alternate Topics:
How to use question-based queries to rank higher on google?
Role of Lucrative keywords and user queries in ranking of your website?
How to get Position zero by using lucrative keywords to answer audience queries?