How to use Facebook to drive traffic to your website
Driving traffic to your website is of grave concern for many website owners these days as the number of visitors is directly proportional to the number of opportunities to have more business prospects. The more traffic the more are the chances for business growth. To pursue your purpose of driving traffic to your website, Search Engine Optimization (SEO), uploading the standard quality content, and Social Media Marketing (SMM) are efficient tools. Social media platforms like Facebook, Instagram, Twitter, etc. are some of the best platforms for digital advertising for your custom website. According to an estimate, about 93% of business owners advertise on social media. The reason behind this is simply the addiction of people to social media platforms as the advent of the digital world has increased the online presence of people around the world as compared to offline greetings and meetings.
In the digital world, the success of a brand can be measured by the platform used for advertisements and promotions. At the earlier stages of your brand that might be a website or any business, social media can act as a platform for promotion. The popularity of a social media platform can be measured by the number of active users. Facebook is one of the most popular social media platforms. According to the summary of Facebook statistics, around 2.80 billion monthly active users use Facebook. Therefore, it is considered the biggest social network worldwide. Imagine the online presence and advertising of your brand on Facebook only. According to a survey, Facebook revenue amounted to be 86 billion US dollars in 2020, which was 70 billion US Dollars in 2019.
Fig: Facebook Annual Revenue from 2009 to 2020 (US million dollar)
Tricks for driving traffic from Facebook:
More traffic on your website helps in boosting the website’s ranking in search engines, which eventually improves your online discoverability by potential customers. If you want to pursue your purpose of driving traffic to your websites, the following tricks will help you in this regard:
- Perfect Page Info:
You can use Facebook pages for promotion purposes of your website, brand, and business. Whenever a potential visitor visits your social media page, the first impression including username, about info, description, and details along with the proper cover photo and display picture, goes a long way. If you have given all essential information related to your website or business, it would have a perfect impression on the visitor. By adding a website link in your profile info, you can drive referrals to your website. If the audience is impressed with the content you share, they will try to search out more about your brand. Ultimately, it will result in not only increased traffic but also business growth. Providing your website’s homepage link is a must while introducing your brand through the Facebook page.
- Optimization of Facebook Page:
It is of extreme importance to do the optimization of your Facebook Business Page correctly with the help of the best SEO practices maximizing conversions. Page optimization also helps in increasing the number of clicks to your website. Choose the right name for your business page as the Facebook page title’s first word is most significant in the eyes of Google. Additionally, use vanity URLs that are unique, easy to remember, and compliment your brand name. One of the tricks that you can use for the optimization of your page is to publish the most relevant content according to the niche of your website. Sprinkle the keywords accordingly in the content you publish and the about us and description section.
Another trick is to add a ‘call-to-action button’ on every post. Within the ‘call-to-action option, you can add a sign-up option or other options for the promotion of your website. You can add the link to your services or homepage there. You can also add the options like ‘contact us’ or ‘email us’. This action will also boost up your website’s ranking.
Moreover, use the latest features of ‘Messenger for Business’ for real-time chat with the client to respond to their concerns, and ‘Payments via Facebook’.
- Consistency in posting content:
Posting some entertaining posts and educational content regarding the niche of your business website with the right use of keywords is a great source of attracting clients and will increase your fans’ following. All you need to do is to post an intriguing excerpt from the articles and blogs that are informative and put the link to your website for detailed information on the posted blog or article. When someone is willing to read an article, he/she will click on the provided link and, this will increase the ranking of your website.
Not only posting, but the consistency in posting is very much important in keeping the audience attracted to your brand. It has been estimated that the brands that share almost 15 posts a month, receive an average of about 1200 new fan followers each month.
- Optimization of shared content:
Optimization of the shared content is another trick for website conversion from Facebook. Shared content optimization is the process of optimizing content to increase the likelihood of social shares, impressions, and even sales. The use of proper keywords and tags increases the chance of showing your posts at the top in the search results. Moreover, adding sharing options to the posts also helps in the promotion of your website and content. Making proper headings and dividing the content into different sections also help in the optimization of your shared posts.
Another way to promote your content is your consistent engagement with the audience. If you like or reply to comments on your posts, it helps in creating an environment of interaction with the clients. They try to share their experiences and remarks related to your service. This will also help you in the improvement of the weak aspects of your service.
Publishing interactive content, like contests, is another way to increase the traffic towards your business. It helps in engaging your visitors and fans through a Facebook contest leads to more likes on your page and creates a buzz around your brand.
- Use of Graphics and Pictures:
Adding attractive and informative graphics and pictures also helps in the optimization of your shared posts. Visuals are known as the king of any written content. Posts having relevant photos describing your content usually get more likes, shares, clicks, and comments than the posts having text only.
Using bigger images on Facebook also makes posts more attractive for your followers. Your text content becomes more attractive by uploading animated content in the form of illustrations or whiteboard animations, showing your motive clearly.
- Searching out hashtags:
Adding properly optimized hashtags while uploading a post is also a useful practice for promotion. Adding content related to the most popular hashtags and trending topics that are also relevant to your website content is a useful promotional tool. People usually search trending hashtags in comparison with the other searches, If you upload content on trending topics with proper hashtag usage and then link it with your services, it will definitely boost up your website analytics.
- Optimize the posting time:
When a post is uploaded, the analytics of the posts are premeditated by Facebook. If a post receives more clicks, views, and shares at the time just after it has been posted, the chances that the post is going to be viral increases many times. Once you have optimized your posting time according to the active time of your targeted audience, the chances of your page having a boost in terms of the audience also increase. You can use different analyzing tools to analyze when your targeted audience is more active.
- Paid Promotion:
The easiest and smartest way to get your content in front of the desired audience by a mini-investment is by paid promotion. It will help you in delivering your content to even those who are not your followers. You can start paid promotion of your content even by a little amount of $5. The paid promotion will reduce your effort in developing a fan following and, you are provided with the results in a short time in the form of increased traffic.
Facebook, being an ocean of active users is one of the largest growing social media platforms, could be a plentiful source for the promotion of your website. It can give effective results in the uplifting of your website analytics. Marketing your business via a Facebook Business Page not only increases your audience but also stimulates engagement to your website. Therefore, you need to tailor your language according to your target. Be personal and personable by using creative and catchy wordings to gain the attention of your audience. Executing the aforementioned optimization tips will not only improve the user experience but it will also improve your Facebook Business Page views and your website views to lead to move conversions.