How to Create Backlinks for your Website
Backlinks, reverse image search, and your company all have something in common. Your bottom line is that you can choose to blog and wait until your site has hundreds of posts, but that takes a lot of time. Do you want to wait? Most likely not. This is when a link-building approach (backlinks) comes into play. It can not only help you increase your Domain Authority, but it may also expose your company to a whole new audience who may be interested in buying from you given the fact that you are capable of targeting the right sites.
What method do you use to locate these websites? Image search in reverse is the right answer. You can use it to snoop on your competition and find backlinks that will enhance their Domain Authority and earnings if done right. Here’s how to replicate their backlink success.
A reverse image search replaces a text-based query with a picture. All you have to do is upload an image to a search engine and you’ll be presented with a list of results. Typically, these particulars include:
● Image Size
● File Type Of The Image
● Original Image’s Source
● Different Sizes Of The Same Image
● Websites Using the Images
● Related Images
A reverse image search is a powerful tool in the hands of a skilled digital marketer. While many individuals use it to see whether someone is copying their content, it’s also a potent weapon in the hands of a savvy digital marketer. It’s capable of far more than just locating unclaimed backlinks. It can provide you an advantage over your competition while also increasing your authority if done correctly. One of the best link-building methods that people overlook is using reverse image search on your competition. More than 90% of websites do not receive visitors from Google because they lack backlinks. You can identify where a competitor’s inbound links are coming from just by uploading a photo of their headshot or company logo and start constructing a list of backlink prospects.
Backlinks are an important ranking element for Google. Links from other websites are used by the search engine as a vote of confidence. According to a Backlinko analysis, the site that ranks first on Google has 3.8x more backlinks than those in positions two through 10. You may figure out which sites are helping your competitors increase their authority and take a piece of the pie for yourself by looking at where they obtain links. Obtaining those backlinks could help you increase your traffic, increase your authority, and possibly outperform your competition. Are you ready to find the hidden link-building chances lurking behind your competitor’s images? Here’s a step-by-step guide to help you get started.
● Locate a Photograph
What photo should you use to track your competition using reverse image search? A headshot of the individual who will be acknowledged as the author is a good idea. Make use of their LinkedIn profile photo. They’ll almost certainly use the same headshot as for their guest blogging bylines. In addition, look out for a competitor’s headshot or the brand’s logo if your opponent doesn’t have a “face” attached to it.
● Utilize Reverse Image Search
On the regular Google homepage, you can’t post a photo. To use the reverse image search feature, go to images.google.com or click on “Images” in the upper right-hand corner. Then, select the camera icon. Click the blue “Upload an Image” link to select the headshot or logo you obtained in step 1. After that, Google will show you a results page.
Start Looking for Opportunities
Don’t forget to look up your competitor’s logo in reverse image search. It can assist you in locating resources sites or niche directories where you might grasp the opportunity to get listed.
After you’ve completed the reverse image search and competitor research, look for guest post ideas. You should now have a master list of websites your competition utilizes for backlinks after completing your reverse image search. So, what’s next? It’s time to brainstorm guest post ideas, start pitching, and offer appealing material to bring traffic back to your website once a site agrees to your guest post. If you have a few blog post ideas, your pitch will be much stronger.
- Read Their Blogs
You don’t want to propose a blog article that is currently on your target’s website or won’t provide value to their audience. Editors receive an average of 10 pitches every day, and 20% of them don’t read 90% of them because they can tell right away whether or not they’re worth their time. Make sure yours is among the 10% of submissions that editors examine. After reading their blogs and the site’s content thoroughly you must recognize:
● The Audience and Their Level
● The Type of the Content Being Posted
● The Gaps in the Content
● The Topics that do the Best
2. Keyword Research
Once you’ve come up with a few topic ideas, do some keyword research to connect everything together. Presenting a unique guest post idea backed by a strong long-tail keyword demonstrates that you understand how visitors arrive at the site and, as a result, can write for them. You also want people to read your article. Choosing a keyword with a reasonable amount of traffic means that you’ll be creating a blog that your target audience will find and read. Find high-traffic, low-competition keywords with the help of tools. Remember to check the DA of the site you’ve picked so you can focus on the relevant keywords.
How to Pitch Your Guest Post after Conducting a Reverse Image Search of Your Competitors for Backlink Opportunities? Here are some of the pitching basics to follow:
- Read and Follow the Guidelines Strictly
Always double-check the site’s guest posting policies. If they do, make sure you follow their instructions to avoid having your article denied. According to Point Visable’s study, 22% of guest articles are rejected because they do not fulfill the requirements.
- Personalize the Email to Look More Professional
Find the particular person you need to email by going to LinkedIn or reading the “About” page. You’ll have a better chance of success if you can address the blog owner by name rather than starting an email with “Dear Sir.”
- Better Start with Introducing Yourself in the Email
Include your experience in the industry, awards, and a link to other sites where you’ve been published. You want the other individual to realize you aren’t a generalist. You’re an expert with something to contribute.
On a concluding note, a powerful and valuable backlink tool is reverse image search. It can assist you in identifying the finest of the websites to target for backlinks and pursue the websites that generate results for your competition. However, finding an image is merely the beginning. Once you’ve compiled a list of websites, do your homework and propose blog post ideas to promote your company as the go-to authority. Only compelling blog entries will generate the backlinks you need to improve your search engine rankings and attract the proper individuals to your website and sales funnel. Now enjoy the rewards of great backlinks.
