How to Create a LinkedIn Marketing Strategy That Converts

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How to Create a LinkedIn Marketing Strategy That Converts

Are you looking for ways to revamp your LinkedIn marketing strategy this year so that you can generate more quality leads? In order to do so, you need to make sure you’re boosting your visibility on this platform to increase your profile views.

This is a great platform for networking as well as lead generation. Make the most of your LinkedIn page with these tips and tricks.

Work to Stand Out

LinkedIn is a crowded user platform, so it’s important to work to make your profile stand out in a sea of competitors. To do so, you need to make sure your profile is professional and complete. You need to make sure your profile presents you, your work, and the way you help your clients in the best light possible.

For starters, work to make sure your profile photo and headline generate enough interest to boost your click rate. This is often the first thing people will see on the platform whether it’s through search results, comments you have left on other’s posts, or in your status updates, so you want this first impression to be a good one. You should make sure these areas of your profile do a good job of representing both your personal and professional brand.

Work to speak directly to your target audience when cultivating your LinkedIn profile. If your profile resonates with your ideal customer, they will be more likely to act. While you want to increase your profile views, the main goal is to convert these views into leads so that you can turn these leads into clients.

Post Regularly

Posting consistently is the best way to increase your online visibility. Make it a goal to post on LinkedIn daily to increase your profile views. This is a great way to get in front of tons of potential clients by showing up regularly in their newsfeed.

While posting often is great, it’s also important to remember that quality is just as important. You need to make sure your content is valuable to your readers in order to receive engagement. You should provide your followers with some kind of value, whether it is education, inspirational, or motivating content.

If followers find your post interesting and valuable, you up engagement by receiving likes, comments, and shares. This allows you to expand your audience as you can increase your visibility by getting exposure to the connections of those who follow you. This puts you in front of audiences outside your own network.

When others share your content, it also builds social proof which can lead to more profile clicks. Posting industry-related content that is helpful for others also allows you to boost your brand authority by showing that you are an expert in your field. This builds brand trust which can help you generate leads.

Use Hashtags

When sharing content on LinkedIn, you should be utilizing hashtags to boost your visibility and increase your profile views. Include several hashtags in your posts to accompany your content. This allows audiences to get an idea of what your content will be about and it can also be a great way to get in front of people searching for content or services like yours which can generate quality leads.

Try not to use long or complicated hashtags, and instead go for short, concise options. These terms should be broad and popular while also being relevant to your topic. You should also consider what kind of terms your target audience may be searching for when generating hashtags.

Find existing hashtags by typing with the pound sign into your search bar. Enter terms related to your industry, services, or products and use some of the more popular hashtags that relate to your brand and content type. You may also look for what topics are trending on the platform and create content and hashtags that relate to this trend.

Engage With Others

While you should strive to drive engagement with your own posts, you should also work to engage with others within your network. Engaging with your network as well as your ideal customers can help you get more profile views. Try to look at your feed and engage with content that is relevant to your industry or brand on a daily basis.

Work to regularly react, comment, and share others’ posts or articles. Engage with your current customers and clients to keep your brand on their radar and to build a customer-client relationship.

Share Your LinkedIn Profile

To increase your profile views and connections on LinkedIn, you need to share your profile on other networks. Share the link to your LinkedIn profile on your other social media channels as well as your website to grow your following. You should also share your LinkedIn content on your other social media channels, or in your email newsletters.

For example, if you posted an industry-related article on your LinkedIn, share it on your other social channels, your email newsletters, and on your website’s blog to increase visibility. You could also add your profile link in your email signature or add it to your business cards.