How eCommerce Startups Can Acquire Customers

 

In many cases, FinTech isn’t creating a new concept. Instead, it’s radically improving the systems we already have in place.

Take a look at eCommerce. Its roots trace back to the ‘70s and the early days of computer development and online shopping has become an expected part of many people’s lives. But when it comes down to it, most consumers don’t know how much eCommerce and its counterpart (mobile banking) can do for them. This is problematic, as customers can’t patronize a company they don’t notice.

So how do you fix this problem? Fix the marketing schemes so you can find the audience.

Understand the Differences Between Technologies

In today’s world, eCommerce can be found on many technologies and you need to know how to reach your audiences on these differing venues. Your website and online promotions will differ from your apps and mobile advertising and a knowledge of these technologies is vital in order to know how they can best be used for your purposes. As well, a knowledge of social media is vital in order to promote your business and connect with your potential customers.

Create a Unique Voice

If you want your product to conquer the FinTech marketplace, you need to make sure it and your company stand out. A marketing plan that uses unique techniques and a very distinct voice is the best way to ensure your company will get noticed and stay at the front of people’s minds.

Communicate With Your Client Base

Use your marketing as a way to create a link with your customers, allowing them the chance to offer feedback or ask questions like, “How much do financial advisors cost?” This connection is what will create a sense of brand loyalty and make your product the preferred choice in a sea of options.

Use Various Forms of Content

If all you post is blocks of text, your message will be ignored. Intersperse your written content with pictures and video and the reader will have a much more enjoyable experience learning about your registered investment advisors and investment portfolio tracking.

Reward Your Audience

Introducing either giveaways or contests is a great way to bring in new readers and thank your regulars. (Everyone loves free stuff.) These contests are another way to promote your product by giving you another advertising venue and also are a way to create a new link with your customer base.

Marketing is a vital aspect of any company or product and the FinTech segment of the market is most definitely not an exception to this rule. In fact, considering the relative unfamiliarity consumers have with the many positive aspects of FinTech, proper marketing is even more important to bring in customers. So use the tools available to make people aware of your eCommerce startup and watch the customers stream in.