How Overbond Is Changing the Bond Market

The best way to launch a successful company is to find an unfulfilled need in the market and offer the solution first.

Bonds are not new. In fact, the earliest recorded bond is a surety bond made for grain dating back to 2400 BCE. Yet even though they have a part of the business world for centuries, they have yet to enter the digital world. Obviously, this is an area full of potential.

After all, startups (and companies) need bonds. One of the major reasons startups fail is funding—or lack of funding, to be more accurate. If you don’t have the financial base to keep building your momentum, no amount of hard work will keep the company going. Loans are an option, but they come with certain burdens companies may not want to handle.

Overbond has entered the market to give entrepreneurs a new way to find funding. Using their system, startups can gauge the interest in their offerings, connect with potential investors and sell their bonds. By cutting out the middle-man (investment firms), Overbond makes the process faster and easier for everyone involved.

Using a unique cloud-based platform, clients can research prices and investors, research and analyze data, check up on compliance management and connect with other parties trading and dealing in the bond field.

Founded by Vuk Magdelinic and Han Ryoo in 2015, the company has been named as one of Canada’s most innovative tech companies and one of the emerging FinTech stars. It is a fantastic example of the success that can come when you find that unreached niche in the market.

For entrepreneurs seeking to enter the field, use Overbond as a model to emulate. Follow their lead and look for the areas of the FinTech market that are not being properly serviced and then create a solution. With the right marketing and great customer service, your startup will quickly find success and acclaim and you can rest assured that you have helped to make the financial world a better place.